Unlike starting a job, your pay is not fixed when starting a business and there are many variables which can impact the fluctuation of your income from the patterns that can change within your industry, the competitors who appear, the technology which can develop and the quality and consistency of the lead generation strategy you have implemented as a marketing and sales unit.
To increase revenue, your business, brand and website has to be visible in terms of exposure across multiple channels and platforms which go hand-in-hand with your ideal customer profiles. And one of the leading ways which you can do this, creating not only awareness but qualified opportunities is through SEO. That is why ‘Search engine optimization’ (SEO) is very important for small business owners.
Let us understand the value of SEO has continued to rise so extremely with this generation’s dependence on search engines and their ability to deliver what is wanted at the press of a button so conveniently and effectively. We actually take for granted what a luxury it is to have access to the exact details or products and services we want with relatively zero delay in obtaining due to mobile devices and 4g, wifi availability seemingly unavoidable.
It is no wonder businesses are leveraging the uses of search engines to their benefit by optimizing for keywords, identifying direct traffic sources and attempting to rank #1 in Google for their industry and enjoying all of the rewards which comes from this including traffic, leads and authority- both domain and psychological.
The following SEO guideline are written for SMEs and B2B businesses to digest and put in to place:
- Quality Content
Content is one of the most important factors of generating customers as well as getting good rankings by search engine algorithms.
Quality content can be defined in terms of uniqueness, non-copied, non-spun content which seems to have been naturally written.
Search engine algorithms are especially trained to notice vocabulary and uniqueness of written content and this helps them place different websites on different rankings.
- Titles and Keywords
Keywords are certain words which are repeated in a certain way to promote emphasis on text. Natural keyword selection should be performed according to user perspective i.e. how will an average internet user search for your service? How will he type certain keywords so that he can find your website?
Use those keywords in your title, in a diverse pattern. Your title length should be short.
- Decreasing the Page Loading Time
People these days have very less patience. They want to achieve more in lesser time. Therefore, try to make your website fast in terms of speed.
Decrease your loading time by minimizing large images and unnecessary redirects. Cleaning up your source code in certain conditions also improves the loading speed of a website.
- Don’t Use Popups
There was a time when people used to rely on popups for advertisement. No matter how absurd the advertisement, a user would greedily click the popup and you would receive your due click.
However, recently Google has started a crackdown on sites involving popups. The mega search engine has started placing websites on lower rankings and eventually blacklisting them, if they don’t stop using popups.
- Go Mobile
Mobile phones have gotten cheaper and almost everyone has them these days. As a result, people surf through the internet on the go.
To increase your audience, you need to go mobile. Let your website be as fun on mobile platform as it is on desktop. When a user feels he is comfortable on your website, he will spend more time, checking out the goods and eventually making a purchase.
- Importance of Multimedia on Your Website
Content is important, no doubt about that, but according to newer trends, people have started content collaboration with multimedia.
As a result, Google has started penalizing websites which don’t use images and videos along with their texts.
The more images and videos you use, the more chances of getting better rankings. Use HD quality multimedia so that a user enjoys a good multimedia experience on your website.
- Social Media Presence
Although social media giants like Instagram and Snapchat do not allow their content to be indexed, their profiles are definitely having an impact.
So, if you are linking your website with your social media accounts, indirectly you are helping your website gain better rankings and overall web presence. Anything which can be picked up by the crawlers and the search engines – that being social engines as well.