Blog is a contraction of “weblog,” an online journal. Your company blog represents your business. It highlights your expertise, professionalism, accessibility and services. It should answer questions or show that you provide solutions which potential clients may need.
It engages, educates and attract views from people who’ve found your website-blog by chance.
Blogs are designed to:
- Increase SEO.
- Communicate a message simply and effectively.
- Sell in a friendly way. No hard sell.
- Inform – news, developments, product launches and opinion.
- Attract new business and increase brand awareness.
- Blogs contain a series of posts made by one or more bloggers.
- They can be about one subject or use a variety of themes.
- The posts appear so that the most recent is on the main page.
- All posts are archived.
- Blogs are normally sorted into categories.
- Readers can browse through the categories.
- They can click through the pages that interest them.
How do blogs improve SEO?
The more people who find you, the better your SEO.
Search engine spiders recognise valid content and links to other relevant websites.
Keywords, the terms which potential clients are likely to use when they search online, are vital to increase the number of matches that the searcher receives. Using keywords in blogs increases the probability that your firm’s blog appears on the results list.
Someone may search for “blog writing services.”
Equally, a searcher could type in “professional copywriter” or “blog copywriting.”
They still need to find you.
A sprinkling of pertinent keywords works effectively to maximise visibility. It generates matches and the more relevant the blog is, the higher up the list your firm will be on the result pages.
A professional HYPERLINK “http://www.connotations.co.uk/”copywriter doesn’t make it obvious that keywords are being employed, the blog flows. The same few keywords used ad nauseum generally makes the search engine spiders wary.
The good news is that anyone can set up a blog. The bad news? Many self-administered blogs suffer from quality issues, start well but then get pushed down the list of priorities, may be rushed or abandoned to meet time pressures.
The solution lies with utilising the skills of a professional copywriting specialist.
Connotations, for example, will take on the blog workload and communicate the messages that you need to deliver succinctly and with finesse. Professional blog writing services are cost and time effective. Using experts ensures quality, attention to detail and a positive experience.
Copywriting specialists know how to make your blog work for you.
Whether you want to post a few blogs a week or month, a copywriting specialist will adopt the tone you need. The same voice does not suit all blogs. For example, an informal or humorous tone may work for a party planner but a bank would need a professional, friendly and authoritative voice to win trust and respect.
Please don’t place blog pressures on your employees’ shoulders. Hand the task over to established outstanding blog writing services providers.
They’re ready to achieve your goals via the glorious medium of words.